Learning Lab 5: Fundraising Fundamentals and Financial Literacy

Fund Development

With a better understanding of financial literacy, we then began to explore the nuances of inclusive fund development, philanthropy and fundraising with expert Tanya Rumble. Tanya’s work as professional fundraiser has earned her the title of “One of Canada’s Most Powerful Women” and she coached us in the following areas of importance:

  • – Philanthropy myths
  • – Fundraising principals
  • – Donor engagement and development
  • – Volunteer management
  • – Non-profit strategic planning
  • – The role of storytelling in fundraising
  • – The Pyramid of Giving

The Principals Tanya shared were incredibly helpful in our understanding of the power of giving and why it doesn’t have to be an uncomfortable experience.

  1. People Give to People: storytelling and personal connection are incredibly important when sharing the need, impact and why we are asking necessary
  2. Much Comes From Few: the 80/20 rule helps to identify the area where effort can be applied for the most impactful outcome
  3. Wealth is Not Always Obvious: don’t assume someone can’t make a significant gift. Try to be aware of our own bias.
  4. It’s Not All About Money: relationship building and volunteerism is incredibly important
  5. Fundraising Is Not A Standalone Activity: there are many ways that value can be added and awareness can be increased for an organization
  6. Philanthropy Is Something To Be Proud Of: giving to a cause that you are passionate about is powerful and fulfilling
man in white t shirt and blue pants

Philanthropy is not just about giving. It is about the love of humanity

Change Makers were mentored with a wealth of information on the principals of fundraising, power of storytelling, and relationship development, and were tasked with questions to help get us in the mind frame of what we would do and say in the position of fundraising for our own cause. Fundraising is a key area that will be helpful for Change Makers in their respective roles and for their journey as they envision and build community projects.

To learn more about the work of Each One Teach One and how to get involved visit https://eotoworkshops.ca/

To learn more about inclusive fundraising and the work of Tanya Rumble visit Recast Philanthropy

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